The Undergrove identity · 02 / 2026
The Undergrove
brand kit.
The logo, colours, typography, and artwork in one place. Use these files to keep Undergrove consistent across the website, product, and social channels.
INTELLIGENCE RUNS DEEPER.
01 / The signature
The mark.
The wordmark.
The root emblem and widely spaced wordmark follow the supplied reference. Both are editable vectors, with versions for light and dark backgrounds.
Also included: forest, ivory, ink, and black variants; standalone wordmarks; stacked signatures; favicon; high-resolution transparent PNGs. Keep generous clear space and use the original proportions.
Download identity overview02 / Colour
A palette from the forest.
Use Ivory for the main background and Forest for primary actions and the logo. Stone, Sage, Leaf, and Root provide supporting colours. Select a swatch to copy its hex value.
Forest on Ivory: 7.12:1 contrast. Ink on Ivory: 13.98:1. Keep Sage and Leaf for decorative surfaces; use Ink or Forest for readable text.
03 / Typography
Type that reads well.
Inter is the product and document typeface. The homepage pairs Fraunces with Instrument Sans and Martian Mono. The original vector wordmark remains the brand signature.
Aa
Inter.
Use regular and medium weights for most text. Reserve large type for the main message and small uppercase labels for short section names.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ! ?
abcdefghijklmnopqrstuvwxyz
0123456789 & @ ! ?
04 / Art direction
The forest.
The detail.
Pair broad forest views with close details of leaves and roots. Soft daylight and muted colours keep the imagery consistent with the original reference.
AI-generated supporting artwork created for Undergrove. Read provenance
05 / Ready to use
Ready for the next post.
Choose a PNG to publish or edit the SVG master. Each format uses the same logo, palette, and spacing. Dedicated channel files include crop guidance.
06 / The way we speak
Grow privately.
Think further.
Write clearly and without exaggeration. Explain what someone can do with the product, why it is useful, and any limits they need to know.
Undergrove is in development. Product and privacy claims must describe what is actually built and verified.
07 / Launch materials
Room to grow.
A 40-second film with an original piano and chamber-string score. The whitepaper and editable pitch summary explain the product plan and what is built today.
12 PAGES · PDFWhitepaperProduct direction, proposed architecture, and release criteria.9 SLIDES · PDFPitch summaryThe problem, product, market context, and roadmap.EDITABLE · POWERPOINTBuild on the deckNative text, diagrams, and layouts ready to edit.1 PAGE · PDFExecutive summaryThe product and plan on one page.X · TELEGRAM · BUYBOT · DEX SCREENERChannel assetsEdition 02: profile pictures, phone-safe banners, buybot animation, posts and upload notes.ORIGINAL SCORE · WAVThe sound of UndergroveOriginal music composed with recorded piano and string samples.